Izazov
Challenge
Privatni desk se ne prodaje kao menjačnica. Ko menja veći iznos ne traži dugme „kupi", nego nekoga kome može da veruje. Zato je sajt morao da:
A private desk is not sold like an exchange. Someone moving a larger amount is not looking for a "buy" button, but for someone they can trust. So the website had to:
- Odmah objasni da nema samouslužne trgovine i da svaki kurs daje čovek
- Make it clear right away that there is no self-service trading and every quote comes from a person
- Uliva poverenje mirnim tonom, bez prodajnog pritiska
- Build trust through a calm tone, without sales pressure
- Radi na četiri jezika, sa verzijama pravilno označenim za pretraživače
- Work in four languages, with versions properly marked up for search engines
- Posetioca što kraćim putem dovede do zahteva, preko kanala koji mu je najlakši
- Get the visitor to a request by the shortest route, through whichever channel suits them
Rešenje
Solution
Ponuda odmah u herou
A quote request in the hero
Na samom vrhu stoji mali obrazac: šta imate, šta želite i koliko. To nije kalkulator sa kursom, jer kurs ne postoji dok ga desk ne da. Umesto toga odmah pokazuje kako saradnja izgleda i vodi pravo na Telegram ili WhatsApp.
Right at the top sits a small form: what you have, what you want and how much. It is not a rate calculator, because there is no rate until the desk gives one. Instead it shows straight away how working together looks and leads directly to Telegram or WhatsApp.
Proces u četiri koraka
A four-step process
Zahtev, ponuda, potvrda, realizacija. Svaki korak u jednoj rečenici, da klijent pre prvog kontakta zna tačno šta ga čeka.
Request, quote, confirmation, settlement. Each step in a single sentence, so the client knows exactly what to expect before making contact.
Četiri jezika, svaki na svojoj adresi
Four languages, each on its own URL
Srpski, engleski, nemački i ruski. Verzije su međusobno povezane hreflang oznakama, pa pretraživač svakom posetiocu pokazuje onu na njegovom jeziku.
Serbian, English, German and Russian. The versions are linked with hreflang tags, so search engines show each visitor the one in their own language.
Tehnička izvedba
Technical implementation
Frontend
- Next.js (App Router)
- Statički generisane straniceStatically generated pages
Hosting
- Vercel
- Isporuka sa ivice mrežeEdge delivery
SEO
- hreflang: sr-Latn, en, de, ru
- x-default
Kontakt
Contact
- Telegram
- WhatsApp
- Pisani zahtevWritten request
Ukratko
At a glance
4
jezika, svaki na svojoj adresi
languages, each on its own URL
3
valute: USDT, EUR i USD
currencies: USDT, EUR and USD
4
koraka od zahteva do realizacije
steps from request to settlement
3
kanala za kontakt
contact channels
Galerija projekta
Project gallery
Isti hero na sva četiri jezika
The same hero in all four languages
Proces u četiri koraka
The four-step process
Tri valute na jednom mestu
Three currencies in one place
Obrazac za privatnu ponudu
The private quote form
Mobilni prikaz
Mobile view
Treba vam sličan sajt?
Need a similar website?
Višejezični sajtovi, jasan put do upita i brzo učitavanje. Javite se pa pričamo o vašem projektu.
Multilingual websites, a clear path to an enquiry and fast loading. Get in touch and let's talk about your project.
